How have you all been? I hope you enjoyed reading about Abinaya, Co-Founder of Dinoskidswear in the last post. How many of you look for healthy snack options for your kids? I am sure almost all of you. The search for organic, home-made and healthy snacks for kids is never-ending. Let me introduce you to Nutrii Bowl. Nutrii Bowl is a brand for traditionally home-made baby food. These are made without preservatives, artificial flavors, or colors, and no added salt or sugar. Meet Anitha Shanmuganathn, Founder of Nutrii Bowl.
Let us see what Anitha has to say about her entrepreneurial journey.
Firstly, tell us a little bit about yourself and your family.
Born in Madurai and brought up on the south side of Tamil Nadu. Pursued M.Sc Software Engineering at PSG Tech, Coimbatore and Working as a Senior Software Engineer by Profession in Bangalore. My husband is an excellent techie in an IT industry in Bangalore, and we have an 11-month-old little charming prince.
It’s a family run business with 4 members. My MOM is the creator of Nutrii Bowl products, my DAD who handles packing/shipping, my HUSBAND who handles sales & marketing and I handle order and inventory management.
How did the idea of Nutrii Bowl come up? What inspired you to be an entrepreneur?
Of course, my little champ is the one who made me think creating the healthy path for other babies too. That’s is the foundation of Nutrii Bowl.
After seeing so many posts from few mommy forums, I understood that like me a lot of new mommies are struggling to feed their babies not only nutritious but also wholesome and safe for their little one’s tiny tummy. I finally decided to do something about it!
A brand of traditionally and utterly homemade baby food products, made without preservatives, added flavors, added sugar or salt. 100% Organic & Natural. Whatever may be the reason everyday balanced meal is a must for all especially for growing kids. Yaazh Foods products are one of the best solutions to make our kids day-plan balanced.
How tough or easy was it for you to decide to be an entrepreneur?
As an entrepreneur, you are singularly responsible for making all decisions about the business, and while others might be able to give you advice and point you in a specific direction, ultimately you have the final say. Being responsible for so many decisions is stressful, especially when those decisions can determine the eventual success or failure of your business. Some decisions will come to you naturally, but there are some incredibly hard decisions you’ll inevitably have to face as an entrepreneur.
How has your journey been? What did you enjoy the most being an entrepreneur?
Starting a business is a lot like becoming a parent. Not only do you have to prepare for your start-up emotionally and financially, but you have to be committed to its constant needs until it’s mature enough to hum along on its own. There is always something to do, and you will more than likely still have a mile long to-do list.
Being so wrapped up in the product creation, an inventor/creator entirely forgets that you need people to buy your product.However, staying relevant on social media, finding engaging info to post on your pages, interacting with people daily in addition to running your business…it’s tough, but planning made it manageable.
Every day presents new challenges and new opportunities to keep you on your toes.
What is your routine? What is the first thing you do in the morning?
Morning conversation and breakfast provides the energy we need for the day, and a sit-down dinner offers the engagement we need to stay connected. I found the natural rhythms of my business and used them to schedule appointments and work out.
I write down the eight goals I want to accomplish that day. I figure if I can’t get those eight things done in an eight-hour day, then I’m doing the wrong thing.
Six of those goals are professional, and two are personal. Personal goals include things like going for a run or having a date night with my wife.
The next morning, I check off the goals I accomplished, see how I did, reassess and then create a new list for the day.
On Saturdays, I flip the ratio and set six personal goals and two professional goals, which may be as simple as paying the bills. This is an effort to encourage weekend fun and discourage weekend work.
On Sundays, there is no list making. I need time to rest and a day free of records.
How do you juggle between being a mom and an entrepreneur?
“Mompreneurs, more than other entrepreneurs, need to be disciplined in their relationship with time.
Being a mom comes with a wealth of skills that do well in entrepreneurship like multitasking, creativity, managing and/or operating on a budget, and problem-solving to say the least.
Nestled somewhere in the pages of a storybook is the idea that entrepreneurs “hustle,” “crush it,” “grind” and whatever other words you can come up with to describe working really, really hard on your business 100 percent of the time. Out here in the real world we know that’s not true.
Do you get time for yourself? What is your mantra to relax and unwind?
As a new mom, having my own business has allowed me to tailor my life to my family’s needs, and we’re all happier for it.
The truth is you can do it all if you just change what your definition of balance is. There are times where my business gets more attention than my kid and vice versa. In the end, I like to believe that is all balances out. Part of being an entrepreneur is being comfortable with changing direction quickly. Needless to say as a mother and entrepreneur you’ll get a ton of use out of that skill! So relax, have faith, and take it one day at a time.”
How do you keep yourself motivated through difficult times?
I’ve created a ‘Buzz File’ of the excellent feedback and amazing emails we get from mothers all over the world about the products of Yazh foods. Reading through the Buzz File is hugely motivating!
Also, the best advice I always receive from my family is “go after my dreams and trust my instincts.”
We’re also lucky that we have each other. Our business was built on my supportive family, and we remain each other’s most significant support system.
Do you have meltdowns? How do you handle such situations?
Thinking about how I was going to do it all almost stopped me from starting my own business a year ago. There is enough guilt to go around for any parent, so I make a conscious effort to let it go and focus on the positives. It seemed unreasonable to think that I’d be able to get everything done that I wanted to get done as an entrepreneur and still be the mother I wanted to be to my baby. I may have a hectic schedule, and, as a result, my child will learn how to be independent and self-reliant.
Whom do you attribute your success to?why?
Of course my family members. They help me providing advice, perspective, and guidance through my entrepreneurial journey more than I realize.
They were there for me before I start the business, they’re there for me now, and they’ll be there for me regardless of whether my home business becomes a breakout success or failure.
With these people by my side, helping me make the right decisions and standing by my side when things don’t pan out, I’ll be far more likely to succeed as an entrepreneur.
What is your advice to people who want to be entrepreneurs?
Don’t label yourself. Be authentic, don’t rip off other people’s style—what comes from an inspired place in you will put you on the right track. Once you identify what that is, don’t budge or let anyone talk you out of it (including you).
“If you are living or working or worshipping around toxic people who invade your confidence and bring you down, you MUST ban them from your life.”
Thank you, Anitha, for being a part of this series and sharing your inspirational journey with us. We wish you much more success in your future endeavors.
Thank you for reading. Don’t forget to follow Nutrii Bowl on Instagram.
Until next time